September 30, 2019

News Release

Fall 2019 Paper Clover Graphic

For Immediate Release

EDITOR'S NOTE: Members of the media may contact Jeannette Rea Keywood, Rutgers 4‑H Youth Development by phone at 609-827-0199 or by email at

4-H and Tractor Supply Kick Off Fall Paper Clover Campaign

Visit your local Tractor Supply in October and purchase a paper clover to help New Jersey 4‑H members attend 4‑H leadership events and camps.

Every year, 4‑Her's in New Jersey participate in a number of 4‑H programs to help position them with the skills they need to succeed in their life and career. This fall, Tractor Supply Company (TSC) stores located throughout New Jersey are continuing their long-standing partnership with 4‑H for the 2019 Fall 4‑H Paper Clover Campaign to make it possible for more youth in the community to experience 4‑H's youth-led, hands-on programming.

"October 9–20, Tractor Supply customers can participate in the 4‑H Paper Clover Campaign by purchasing paper clovers for $1 or more at checkout. The funds raised from the Tractor Supply 4‑H Paper Clover Campaign will be used to provide scholarships for New Jersey 4‑H members to attend national 4‑H leadership conferences or camp programs" said Jeannette Rea Keywood, Rutgers Department of 4‑H Youth Development. The number of scholarships available following the Fall 2019 event will be determined based on the total amount raised.

Since it began in 2010, the partnership between Tractor Supply and 4‑H has generated more than $14,500,000 in support across the nation. The fundraising effort provides support for youth to participate in 4‑H opportunities and experiences at the county, state, and national level.

The 4‑H Youth Development Program is part of Rutgers Cooperative Extension, a unit of the New Jersey Agricultural Experiment Station. 4‑H educational programs are offered to all youth, grades K–13 (one year out of high school), on an age-appropriate basis, without regard to race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity and expression, disability, atypical hereditary cellular or blood trait, marital status, domestic partnership status, military service, veteran status and any other category protected by law.

For more information about the New Jersey 4‑H Program, administered by Rutgers Cooperative Extension call the 4‑H office in the county in which you reside or visit the New Jersey 4‑H Website at:

About 4‑H

4‑H, the nation's largest youth development organization, grows confident young people who are empowered for life today and prepared for career tomorrow. 4‑H programs empower nearly six million young people across the U.S. through experiences that develop critical life skills. 4‑H is the youth development program of our nation's Cooperative Extension System and USDA, and serves every county and parish in the U.S. through a network of 110 public universities and more than 3000 local Extension offices. Globally, 4‑H collaborates with independent programs to empower one million youth in 50 countries. The research-backed 4‑H experience grows young people who are four times more likely to contribute to their communities; two times more likely to make healthier choices; two times more likely to be civically active; and two times more likely to participate in STEM programs.

About Tractor Supply

Founded in 1938, Tractor Supply Company is the largest rural lifestyle retail store chain in the United States. At July 1, 2017, the Company operated 1,630 Tractor Supply stores in 49 states and an e-commerce website at Tractor Supply stores are focused on supplying the lifestyle needs of recreational farmers and ranchers and others who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located primarily in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, livestock, pet and small animal products, including items necessary for their health, care, growth and containment; (2) hardware, truck, towing and tool products; (3) seasonal products, including heating, lawn and garden items, power equipment, gifts and toys; (4) work/recreational clothing and footwear; and (5) maintenance products for agricultural and rural use.


Cooperating Agencies: Rutgers, The State University of New Jersey, U.S. Department of Agriculture, and County Boards of Chosen Freeholders. Rutgers Cooperative Extension, a unit of the Rutgers New Jersey Agricultural Experiment Station, is an qual opportunity program provider and employer.

Rutgers New Jersey 4-H Rutgers New Jersey Agricultural Experiment Station